Harvest Season Wrap-Up

The California walnut harvest season has wrapped up. Due to irregular weather during last winter and spring, the total volume for the 2024 harvest will be approximately 526,000 MT, with a carry- in of 86,000 MT; however, overall quality for the ...

ProVeg's New Food Conference

Walnuts can play an important role in the search for new sources of protein for the production of innovative foods. Stefan Wagemans, R&D Manager of the Plant-based Unit at Bösch Boden Spies, presented new concepts with walnuts at the conference in his ...

Revolutionizing the Plant-Based Market with California Walnuts at Food Ingredients Europe (FiE)

The California walnut industry was represented with its own booth at the Food Ingredients Europe (FiE) in November. For over 35 years, FiE has been one of the world’s leading trade shows for food processing. Around 25,000 suppliers, buyers, as well as ...

IN-STORE PROMOTION: Kluth

The brain uses about one-fifth of our energy. That’s why it’s important to maintain a balanced diet. Foods that help sustain or even boost brain performance are referred to as brainfood. California walnuts, rich in plant alpha-linolenic acid (ALA) ...

Retail partnership: New REWE recipe world with California walnuts

Under the title “Cooking with walnuts: natural, versatile, delicious”, visitors to the website will find vegetarian and vegan recipes that are perfect for quick, everyday cooking. Plant-based recipes are also a trend among REWE customers.

SAVE THE DATE: Events with California walnuts in the second half of 2024

In the second half of 2024 the California walnut industry will participate in the important leading trade fairs to reach its core target groups with messages about the power nut from the US sunshine state.

PROMOTION: New California summer campaign in August

In August a new marketing campaign on the theme of California Summer shows its audience that walnuts are the perfect summer ingredient.

SUCCESS: More California walnuts on more menus in German restaurants

On Walnut Day on May 17, a large-scale restaurant promotion with Germany's top tarte flambée restaurant chain Le Feu produced impressive results. A menu special with four walnut tarte flambées achieved more than 200,000 contacts.

ORDNER NOW: BEST PRACTICES GUIDE FOR HANDLING & STORING

The California walnut industry developed a new guide for handling and storage. Compact product knowledge on the quality and shelf life of California walnuts.

EFFECTIVE: Strong campaigns boost sales and consumer interest in the first quarter

Impressive results were achieved by effective marketing campaigns in the first quarter. The POS campaign "Healthy breakfast with California walnuts" at #1 Dutch retailer Albert Heijn led to a significant increase in sales.
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